There is no better way to get more value from your marketing investment than to make sure that everyone from the DON to CNA (and don’t forget the receptionist) understands what you’re trying to achieve with your marketing. Hold an in-service for every department to present and explain the campaign. Also make certain that your outreach staff is using the marketing materials when meeting with referral sources. Believe it or not, this is one of the most common “missed opportunities” we observeeven among the more sophisticated marketing-oriented organizations.

For more information about integrating marketing and operations – including a detailed discussion on how to set-up an outreach staff management and performance tracking program, click here.