Develop a list of all prospective referral sources in your service area. This should include both traditional referral sources (e.g. discharge planners, physicians, etc.), as well as ancillary care providers such as home health care and adult day care programs, etc. Also, don’t forget community and religious leaders as they can and often do influence a referral decision.

To see how marketing materials for this type of targeted campaign should look and how to organize the campaign to get measurable results, click here.