First and foremost, don’t think of your web site as a “brochure on the web.” The goal of your web site should be to attract and engage area seniors (and their caregivers) into a relationship. This means you should be providing information that is useful and valuable to seniors and their caregivers… and then promoting it with traditional media (newspaper, direct mail) to get people to visit your web site. Also, don’t overlook the opportunity for your web site to be a powerful communications link between you, your staff and your family members. It’s not only effective, it can be a virtually cost-free way to promote your facility and increase positive word-of-mouth.

For more information about building an on-line community through your web site and using the Internet to build census, click here.